Privacy Policy

Last updated: October 22, 2025

Dignity Complex Care is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our services or visit our website.

1. Information We Collect

Personal Information

We may collect the following personal information:

• Name, address, and contact details
• Date of birth and emergency contact information
• Medical history and health information
• Insurance and payment information
• Communication preferences

Technical Information

When you visit our website, we may automatically collect:

• IP address and browser information
• Pages visited and time spent on site
• Device type and operating system
• Referral source and search terms

2. How We Use Your Information

We use your personal information to:

• Provide healthcare services and support
• Communicate with you about your care
• Process payments and insurance claims
• Comply with legal and regulatory requirements
• Improve our services and website functionality
• Send important updates about our services (with your consent)

3. Legal Basis for Processing

We process your personal information based on:

• Consent: When you have given clear consent for specific purposes
• Contract: To fulfill our contractual obligations to provide care services
• Legal obligation: To comply with healthcare regulations and legal requirements
• Vital interests: To protect your health and wellbeing in emergency situations
• Legitimate interests: To improve our services while balancing your privacy rights

4. How We Share Your Information

We may share your information with:

• Healthcare professionals: Doctors, nurses, and specialists involved in your care
• Family members: As authorized by you or required for care coordination
• Insurance providers: For claims processing and payment
• Regulatory bodies: As required by law (CQC, NHS, etc.)
• Service providers: Third parties who help us deliver services (with appropriate safeguards)
• Emergency services: In urgent situations to protect your health and safety

We never sell your personal information to third parties for marketing purposes.

5. Data Security

We implement appropriate security measures to protect your information:

• Secure data encryption and transmission
• Access controls and staff training
• Regular security audits and updates
• Secure storage and backup systems
• Incident response procedures

6. Data Retention

We retain your information for as long as necessary to:

• Provide ongoing care services
• Meet legal and regulatory requirements
• Handle insurance claims and disputes
• Maintain accurate medical records

Generally, we retain medical records for a minimum of 8 years after your last contact with us, or longer if required by law.

7. Your Rights

Under data protection law, you have the right to:

• Access: Request copies of your personal information
• Rectification: Ask us to correct inaccurate information
• Erasure: Request deletion of your information (where legally permitted)
• Portability: Receive your data in a structured, machine-readable format
• Restriction: Limit how we process your information
• Objection: Object to processing based on legitimate interests
• Withdraw consent: Where processing is based on consent

Please note that some rights may be limited by healthcare regulations and our duty of care.

8. Cookies and Website Analytics

Our website uses cookies to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Improve website functionality and user experience
• Provide relevant content and services

You can control cookie settings through your browser preferences.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "last updated" date.

11. Contact Us

If you have any questions about this privacy policy or wish to exercise your rights, please contact us: